July 23, 2010
L.A. band Gorgeous Got a Gun score Comic Con gig through new media
Despite what Prince may say, the internet isn’t dead and it’s not over. With regard to music, we’ve only just begun to see what the internet can do. The internet can be used not only as a distribution vehicle for music, but also as a way to break new artists. YouTube and MySpace have the lead in that department so far, having helped artists like Justin Bieber, Sean Kingston and Dondria break through to the masses. And now older media has figured out that this internet thingy could lead to something fresh and interesting.
In an effort to promote their new film “Scott Pilgrim vs. the World” starring Michael Cera, Universal Pictures launched a Battle of the Bands contest in which the winner would get their song and music video featured on the DVD version of the film and perform at Comic Con in San Diego. That’s an unreal amount of free exposure for an indie band like Gorgeous Got a Gun. Fans were able to vote for the L.A. band online and share their votes via social media, further extending the band’s reach into their own respective social networks.
Like No Doubt and Paramore, Gorgeous Got a Gun is led by a frontwoman, rather than a frontman. Veronica Torres marries pop music sensibilities with a raw, rugged rock sound provided by the rest of the band. It’s grungy glamorous really, but there are still hooks here that make it palatable in a pop/rock way.
Check out their winning video “Violent Games” here