FOR IMMEDIATE RELEASE
For all Inquiries Contact: Melanie Michaud
E: GraffitiBeach@live.com C: 925-285-6261
HI-RES IMAGES PROVIDED UPON REQUEST
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EMERGING DESIGNERS, ARTISTS AND MUSICIANS HAVE A RETAIL SOLUTION!
Graffiti Beach Launched its First Retail Pop-up Store in Hermosa Beach
Dates: Dec 12th & 13th Place: Bo Bridges Gallery, 1246 Hermosa Ave., Hermosa Beach CA 90254
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Dec. 14, 2009 HERMOSA BEACH, CA This past weekend over 500 people stopped by to check out the Graffiti Beach Pop-up Retail store that launched at the Bo Bridges Gallery in Hermosa Beach. Despite the pouring down rain, visitors were enthused to shop the unique Holiday Gifts by emerging Artists and Designers at wholesale prices.
7LightningBolt* delighted customers by offering complimentary screenprinting as they entered the gallery. In addition, visitors enjoyed free tasty treats from Gotta Have S’More and delicious Brazilian BBQ provided by Silvio’s. Retail vendors that participated in the Pop-up included: Love Nail Tree, MNRK, Tavik, Lara Dahl, Copperpeace, Violet Riot, Tiny Whales, Domestic Doll, Lia Sophia, Chime, Skarf, Planet Saver, 7LightningBolt*, Two Rabbits, The Poster List, Bad Art Inc. and Reiter Photography.
As if free food and amazing deals were not enough, the crowds stopped to listen to the stunning performances by Celeigh Chapman and Veronica Torres. As an added bonus, Nate Vaughan accompanied Celeigh Chapman to perform a moving acoustic duet that had the audience begging for more. Veronica Torres was rooted on by her supportive band members from Gorgeous Got a Gun while she floored the crowd with her touching solo performance.
Due to the great feedback from the customers that ‘Popped in’ over the weekend and participating vendors, the Owner of Graffiti Beach, Melanie Michaud decided to take this concept full steam ahead and is already finalizing plans for future Pop-ups in Venice Beach, Orange County and San Diego. “The goal is to provide a mobile concept for emerging Designers, Artists and Musicians to not only market themselves to the public but to make a profitable living. In the next few years I would also like to launch a Brick & Mortar store and an E-Commerce site that will feature these designers’ products on a consignment basis” stated Melanie.
For more information on future Graffiti Beach Pop-ups visit us online at www.GraffitiBeach.org. You may also send your email address to GraffitiBeach@live.com to be added to our mailing list.
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WHAT IS A GRAFFITI BEACH POP-UP STORE?
Graffiti Beach Pop-up stores are temporary stores (2 to 3 days) that set up in a vacant space or art gallery and sell product directly to consumers at wholesale prices. This recession proof retail concept offers a solution to art gallery owners and landlords that are searching for additional ways to bring in revenue, consumers that are looking for unique merchandise at a great price, and emerging designers and other artists that need an outlet to sell and market their product. Graffiti Beach Pop-up stores are not just your ordinary Sample Sale. Live Performances by fresh, new talented musicians and free food supplement the common shopping experience. Each Designer, Artist and Musician is carefully selected for being representative of Graffiti Beach’s unique indie, edgy and hip style.
